The traditional Web2 classic Internet membership system has evolved into the NFT-PASS digital membership card in the Web3 era. In the first half of 2022, a large number of NFT PASS card projects have emerged. Entering the second half of 2022, we have seen some interesting new NFT-PASS vertical industry applications, such as the MetaIP intellectual property super member rights card.
What is NFT-PASS
NFT PASS can be understood as a digital membership card in the Web3 world, launched by major project parties. Users can obtain and lock in some project rights by applying for NFT PASS, such as becoming a member of a private Discord community, obtaining a priority list for subsequent sub-projects, participating in cooperative projects at a lower cost, participating in online and offline activities, and using some internal membership tools or function etc.
There are already a lot of NFT PASS projects on the market. They can be divided into club type, cooperative type, alpha community type, tool type, etc. Overall, the patterns and functions of these projects overlap. The empowerment of NFT PASS for NFT is not obvious. In turn, the price of NFT PASS depends on the NFT IP itself.
Five Types Of NFT-PASS
According to the different initiation methods, NFT PASS can be divided into 5 types, namely club type, cooperation type, alpha community type, tool type, and experience type.
Representative projects: BAYC, Proof Collective NFT, 0xOG Pass
The club-type NFT PASS has the highest overall quality and the best development. Moonbirds, the representative of this round of NFT PASS projects, belongs to the Proof Collective NFT system. And BAYC, which is committed to creating a "boring ape yacht" club culture, is now the first IP in the NFT field.
Club-type NFT PASS often has the characteristics of the reputation of the founding team and the strong position of the club's NFT. Taking Proof Collective NFT as an example, the three founders are well-known figures in the fields of Web2 and Web3. One of the founders' podcast program PROOF has considerable influence in the NFT field, and has invited Beeple, the co-founder of YGG, and the co-founder of Reddit to participate. PROOF also directly contributed to the birth of the Proof Collective club.
In terms of blue-chip holdings, the Proof Collective club holds 148 CryptoPunks, 817 BAYCs, 499 Meebits, 5288 Art Blocks, etc. The reputation of the founding team and the economic strength of the club are the biggest support for the price of NFT PASS. Currently, the floor prices of Proof Collective NFT and Moonbirds have reached 82.5 and 24.99 ETH, respectively.
Proof Collective Club Positions
Representative projects: Adidas Originals Into the Metaverse, CLONE X - X TAKASHI MURAKAMI
Cooperative NFT PASS is mainly launched through cooperation between well-known IPs and platforms and well-known IPs. For example, CLONE X - X TAKASHI MURAKAMI is based on Takashi Murakami, one of the most recognizable artists in the world right now. The other side of the cooperation, RTFKT, is the number one fashion brand in the virtual world. It has cooperated with Lexus, Clarks, a16z, etc. to design virtual sneakers for it.
Virtual sneakers created by RTFKT for a16z
Another example is Element by Chinese contemporary artist Fang Lijun and emerging crypto art platform Outland. Element will serve as Outland's mintPass. In the form of IP and platform cooperation, IP provides reputation and fan base, and the platform provides supporting NFT facilities and services. The two are complementary.
And Adidas Originals Into the Metaverse is a powerful combination between IP and IP. This NFT PASS is launched by Adidas Originals, the NFT collection of apparel from Adidas, in collaboration with BYAC, NFT comic Punks Comic, and NFT collector G-Money. Let's see how fashion brands are entering NFTs - creating virtual clothes for NFT IP, virtual clothes and NFT images wearing virtual clothes can be used in metaverses such as The Sandbox. Holders can also get physical distribution such as hooded sweaters, so as to obtain a dual experience of virtual and reality.
3.Alpha Community Type
Representative project: Lasercat NFT
Alpha community-based NFT PASS is generated based on the investment community, and NFT PASS serves as a pass to enter the community. This type of PASS card often provides users with resources within the community, such as NFT charting rankings, research reports, hall of fame, dashboard tools, etc., and emphasizes the way of working together.
Some alpha communities are both communities and incubators. Some of them will launch their own NFT projects, and holders of NFT PASS can get airdrops or whitelists. More Alpha communities and incubators provide benefits for "members" by cooperating with other NFT projects.
The quality of Alpha community-based NFT PASS varies. Some PASS cards can provide high-value community information and benefits, while others have been exposed to some negative news.
Representative projects: Premint, Trait Sniper, Coniun Pass, Dtools Pass
There has been a trend for tool sites to package paid services into NFT PASS. Although for most users, some advanced data and query functions are not very attractive, but some views believe that the NFT PASS of high-quality tool websites will become the basis for future airdrops, especially when NFT PASS has certain access under the threshold.
Take the GURU Season Pass NFT launched by DexGuru as an example (although it is not a tool website, it can better illustrate the problem). Send a tip to DexGuru before February 1, 2022, or holders of LobsterDAO NFT, DEXT, UniWhales, Chartex, AstroTools tokens can get this NFT PASS. In this case, NFT PASS helps DexGuru flag users who meet specific requirements.
Representative projects: Big Time, Invisible Friends, Magic Ticket, Ajin Youth Rebels
Other NFT PASS are mainly PASS cards launched by NFT projects, trading platforms, etc., which often have the function of "experience + token".
In the case of Big Time, NFT PASS is used as an internal test pass. Users can experience the game in advance and obtain the dropped NFT through play to earn. Big Time is also a typical case of setting ratings for NFT PASS. The higher the level of NFT PASS, the higher the probability that the sum of the corresponding equity will be rewarded.
On platforms such as Magic Eden and X2Y2, the officially launched NFT PASS can be used as a mint PASS. As a platform for aggregating NFTs, this type of PASS card should be able to provide users with better new rights. The NFT PASS launched by these two platforms are Magic Ticket and Ajin Youth Rebels, which are worthy of attention.
Magic Ticket、Ajin Youth Rebels
NFT-PASS New Type-Super Member Benefit Card
Representative project: DragonCapsule BLACK PASS
Recently, we have noticed a new trend of applying super member rights NFT PASS to the industry track. For example, the black card of the centurion Super Member Club officially issued by DragonCapsule is limited to 55 pieces (each BLACK PASS will receive a DragonCapsule black aluminum alloy NFT-PASS super member physical card), only Holders who hold more than 100 DragonCapsule are eligible to get one. Holders who hold the Centurion Black Card NFT PASS will receive 20% of the community distributable equity of the DragonCapsule intellectual property commercial income, and share through the DragonCapsule NFT they hold. The other 80% of the community equity. (YieldDAO, as the brand operation manager, holds 20% of the rights and interests in the commercial income of the DragonCapsule MetaIP intellectual property rights that can be distributed, and the community part accounts for 80%)
Representative project: DragonCapsule BLACK PASS
NFT PASS provides new ideas for NFT usage scenarios. Under this trend, more and more NFT PASS appear to help the metaverse project unlock new narratives and gameplay, and also allow early participants, contributors, and long-term holders to lock in their rights in advance. We look forward to the new development of the NFT PASS track, and expect to see more cool and innovative high-quality NFT PASS like the DragonCapsule BLACK PASS embodying new values.